8 tips to make writing your website easier (when writing's just not your thing)

Sometimes you just can't afford to pay for a copywriter to write the words on your website. Or you can't justify the expense of paying a pro...yet.

If you have to write your website content yourself, then you'll still want to ensure that those words work as hard for your website as they possibly can.

Here are the tips I have give my clients to help them get the best results possible.

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What you can learn about marketing from a busking child

Last year I watched a girl who was about 9 years old busking as the shops opened on a Saturday morning. She was playing in the middle of a pedestrian area with her beaming, proud mother hovering nearby and an empty hat at her feet, a "thank you" note dotted with a few pink love hearts propped against it. So far it all sounds quite sweet, doesn't it?

So why, despite there being plenty of people around, do you think her hat was empty?

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Got annoying clients? Stop rolling your eyes and start learning from them.

I got an email on Monday afternoon from a client, forwarding on a complaint from one of their customers that they couldn’t sign up for a newsletter on my client's website. The original email was certainly to the point: “I can't register for the newsletter on the website. The link doesn’t work. Can't find it if I do a search for it on the site either.”

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Don't make this mistake when you are writing to attract sales.

I received an unsolicited letter in the mail a little while ago, from the local office of an international real estate company.

The only reason I read through the entire letter - and believe me, it took real effort to persist to the end - is because I'm a marketer and it's an ingrained habit to analyse marketing material from other businesses to see what I can learn.

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4 lessons you can learn from my really stupid mistakes

Mistakes.

I’ve seen a fair few, and I’ve made a whole bunch myself. At worst they can be humiliating and cost you cold, hard cash. At best, you are the only one who knows about them.  Either way, they can knock your confidence. However, the opportunity to learn from mistakes can be enormous, so sit back, wince and / or chuckle at some of my worst mistakes and learn. 

(By the way, this was a hard post to write. I’d much prefer to skite about the times when things were successful and reflected well on me, but I know that failure stories are much more instructive, and let’s face it, way more interesting!)

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Why I started savve - and consciously broke 2 fundamental rules of branding in the process

I have been an employee most of my working life. I left university many years ago after graduating with an astonishingly useless degree in - ahem - German Language & Literature, and another year spent earning another qualification based on studying Religious Studies and Film*. I was very well qualified to drift through life, and, as it turns out in my 20s I was quite good at that. But the good thing about drifting through life not knowing what you want and what you are good at, is that you go a lot of places, work a heap of different types of jobs, work with and for people who are brilliant and people who are fools (and several who are a destructive mix of both).

If you can keep your eyes and your mind open, you learn a lot about different kinds of businesses.

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