Posts in mistakes to learn from
What you can learn about marketing from a busking child

Last year I watched a girl who was about 9 years old busking as the shops opened on a Saturday morning. She was playing in the middle of a pedestrian area with her beaming, proud mother hovering nearby and an empty hat at her feet, a "thank you" note dotted with a few pink love hearts propped against it. So far it all sounds quite sweet, doesn't it?

So why, despite there being plenty of people around, do you think her hat was empty?

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Got annoying clients? Stop rolling your eyes and start learning from them.

I got an email on Monday afternoon from a client, forwarding on a complaint from one of their customers that they couldn’t sign up for a newsletter on my client's website. The original email was certainly to the point: “I can't register for the newsletter on the website. The link doesn’t work. Can't find it if I do a search for it on the site either.”

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