Posts in smart marketing
What you can learn about marketing from a busking child

Last year I watched a girl who was about 9 years old busking as the shops opened on a Saturday morning. She was playing in the middle of a pedestrian area with her beaming, proud mother hovering nearby and an empty hat at her feet, a "thank you" note dotted with a few pink love hearts propped against it. So far it all sounds quite sweet, doesn't it?

So why, despite there being plenty of people around, do you think her hat was empty?

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