I got an email on Monday afternoon from a client, forwarding on a complaint from one of their customers that they couldn’t sign up for a newsletter on my client's website. The original email was certainly to the point: “I can't register for the newsletter on the website. The link doesn’t work. Can't find it if I do a search for it on the site either.”Read More
I received an unsolicited letter in the mail a little while ago, from the local office of an international real estate company.
The only reason I read through the entire letter - and believe me, it took real effort to persist to the end - is because I'm a marketer and it's an ingrained habit to analyse marketing material from other businesses to see what I can learn.Read More
I’ve seen a fair few, and I’ve made a whole bunch myself. At worst they can be humiliating and cost you cold, hard cash. At best, you are the only one who knows about them. Either way, they can knock your confidence. However, the opportunity to learn from mistakes can be enormous, so sit back, wince and / or chuckle at some of my worst mistakes and learn.
(By the way, this was a hard post to write. I’d much prefer to skite about the times when things were successful and reflected well on me, but I know that failure stories are much more instructive, and let’s face it, way more interesting!)Read More