Posts tagged writing
8 tips to make writing your website easier (when writing's just not your thing)

Sometimes you just can't afford to pay for a copywriter to write the words on your website. Or you can't justify the expense of paying a pro...yet.

If you have to write your website content yourself, then you'll still want to ensure that those words work as hard for your website as they possibly can.

Here are the tips I have give my clients to help them get the best results possible.

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Don't make this mistake when you are writing to attract sales.

I received an unsolicited letter in the mail a little while ago, from the local office of an international real estate company.

The only reason I read through the entire letter - and believe me, it took real effort to persist to the end - is because I'm a marketer and it's an ingrained habit to analyse marketing material from other businesses to see what I can learn.

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