Posts in #marketingfail
Don't make this mistake when you are writing to attract sales.

I received an unsolicited letter in the mail a little while ago, from the local office of an international real estate company.

The only reason I read through the entire letter - and believe me, it took real effort to persist to the end - is because I'm a marketer and it's an ingrained habit to analyse marketing material from other businesses to see what I can learn.

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